Culture Manipulation – Grime Fashion SS17
Is our society continuing to adapt to the grime culture?
Concluding my two part introduction on Grime, it is clear to see that not only has the music of the UK manipulated the streets of Britain, but it has had an huge impact financially and more importantly fashionably.
When observing the fashion of the uk aesthetically, it is overpowered by the casual streetwear often seen on most individuals, promoted online and within the streets. Specifically to grime – the Urban Spring/Summer 17 fashion is pervaded by Nike garms, Independent labels and ‘Graphic tees’.
2015 was the year that brands finally started to realise the importance behind the cultural shift the scene had on the country and therefore started stocking clothing that nonetheless portrayed Grime and Artists involved.
The Swedish multinational clothing-retail company, known for its fast-fashion clothing for all genders was one of the first commercial companies to follow the hype of Grime. Clothing that words “GRIME” is being sold nationally within their stores. Was this simply to be on trend with society or was this a money grabbing opportunity the company knew would be popular to stock?
Independent labels: Grime Tees, Pink__UZI and HOMAGE tees.
On the subject of stocking clothing that appeals to all, independent labels that are often promoted on the sites of social media are huge growing, selling their custom garms worldwide.
An example of Instagram retailers are (@Homageteesuk) and (@Pink__uzi) providing the best quality of graphic T-shirts, now a fashion statement and a must-have for all wardrobes, consisting of Grime Lords of our time, JME and Skepta. These collage filled T-shirts have been a hit across the high street, with celebrities like Maya Jama and Gigi Hadid rocking similar designs.
*(Images below portraying the clothing are both styled and photographed by myself)
THE FACE OF BRANDS –
Skepta is arguably one of the most known artists within the Grime scene, and not only has his music prospered over to the U.S.A and the rest of the world, so has his fashion sense. With the expected look of grime artists involving puffa coats and tracksuits, the music has landed a lucrative opportunity from well known brands like Levi’s and the Japanese luxury leisure brand Uniqlo.
Although this is a contrast to the streetwear often exhibited by Skepta, this shows that a clever alignment can surface the world and spread the importance of Grime through the art of fashion.
Skepta – the face of UNIQLO.
In previous times, if one was to dress grime it would mean they’d be up to no good and were judged. Now society has finally accepted the movement, is it right for those “culture vultures” to only dress alongside the genre because it’s on trend and is slowly taking over Britain?
Blog written by – @altxuqi
Her contact details – email@example.com ; Twitter and Instagram – @altxuqi