Art. Fashion. Footwear.

Off-White Hype & AJ1 2018

Virgil Abloh’s highly acclaimed OFF-WHITE was launched in 2013 and has since become a pinnacle in the luxury-streetwear industry. The brand is a full cut and sew line produced in Italy, blending the fine line between streetwear and high-end fashion. Virgil Abloh built his empire from young. At the age of 22, he was appointed a creative consultant for Kanye West. The two interned at 

FENDI’s Rome headquarters in 2009; the same year he founded RSVP Gallery boutique with Don C. Abloh then became the art director for Kanye West & Jay-Z’s notorious Watch the Throne, through which he picked up a Grammy nomination for Best Recording Package.

Virgil Abloh’s first venture into independent fashion was in 2012, where he launched Pyrex Vision. He created a small collection of Champion tees, hoodies, basketball shorts, plastered in bold lettering and Renaissance artwork. In an interview, Abloh said he considered Pyrex an experimental art project. In between this, and the launch of OFF-WHITE in 2013, he formed the collaborative group ‘BEEN TRILL’; self-described as an art collective/DJ crew. Abloh’s role with BEEN TRILL launched his DJ alias ‘Flat White’.

In 2015, he was the only American to become a finalist for the prestigious LVMH Prize, an award for young fashion designers. The next year, Virgil Abloh’s collaborated with Moncler, Levis, and artist Brendan Fowler. 2017 however, was definitely OFF-WHITE’S most abundant year. He opened a number of permanent stores, all around the world. As well as this, he collaborated with Nike to release the infamous ‘The Ten’ collection. This was Abloh’s first major venture into the sneaker world.

OFF-WHITE’s presence at the Paris Fashion Week (FW18) Men’s show was a notable one. The show included a collection of new footwear items, included the globally renowned all-white Air Jordan 1. We first saw this silhouette in the traditional Chicago colorway, which was launched as part of ‘The Ten’.

The new AJ1 features deconstructed Swooshes with hints of blue and orange threading, wings logo on the ankles, ‘AIR’ branding on the midsole and a baby blue hang tag (replacing the previous red one).

The shoe released just yesterday, but is already sold-out and estimated up to 2,000 USD on the resale market. This shoe has become the biggest sneaker launch of the year so far.

The soft tones are a perfect colorway for Spring/Summer, and it’s deconstructed, minimalist design is shaping a vision for the future of sneakers. The pair should be up for resale on CrepPlug very soon, so keep checking the site to get your hands on a pair!

Related Posts